Xiaomi CEO reveals how much the new brand logo cost

Xiaomi CEO reveals how much the new brand logo cost
Xiaomi CEO reveals how much the new brand logo cost
Xiaomi held a “mega event” that lasted for two days in the past week. We saw several products being presented, such as the Mi 11 Lite, Mi 11 Ultra, Mi Band 6 or the new Mi MIX.

The Chinese manufacturer also announced its arrival in the segment of electric vehicles. But another focus of the event was the unveiling of the brand’s new logo. This follows the pattern of yesteryear, although it is more rounded.

New Xiaomi logo will have cost more than 250 thousand euros

This aesthetic change was carried out by Kenya Hara, one of the main Japanese designers. And for the sake of openness, the Xiaomi CEO revealed that it soon cost the brand 2 million yuan (something like 250 thousand euros).

At first glance this appears to be a subtle aesthetic change. But it is certainly much more than that, since the logo is what the brand represents. It is, after all, its face and it is in it that the first contact with it is.

If that is worth 250 thousand euros, only the brand will know it. The change is not radical, at a time when the Xiaomi logo ends up being recognized for much more than the usual technological enthusiasts.

This is, without a doubt, an event that remains for the history of Chinese technology. In addition to the new logo, the entry into a new segment was also announced: the electric car industry. This means that in the near future we will have vehicles with the new Xiaomi logo on the roads.

Among the various products, Mi MIX Fold was also presented. This is the manufacturer’s first foldable smartphone, and it clearly shows that Xiaomi comes with everything this year 2021.

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