Announcement of young girl dancing ‘Ziriguidum’ for Kwai app was made without image authorization

In the past few days, Brazilian Internet users have reported the excessive appearance of an advertisement, in which a young woman dances to the song “Ziriguidum”, of the band Filhos de Jorge. This is a repetitive promotion of the Kwai application especially when browsing YouTube.

Due to the repercussion of the case, it was discovered that the blonde woman who appears in a black cropped and white skirt is Colombian and is called Tatiana Delgado Lemus. The piece of music used in the repetitive ad is what says “the foot does it like that, hand in the air, swings the neck back and forth”.

On Tatiana’s personal Instagram, several Brazilians made nasty comments about the case. However, the Colombian said she had nothing to do with the video and that the advertising was done without any authorization.

Tatiana, who lives in Neiva, Colombia, allegedly made personal Instagram stories to take a position on the situation. “I have nothing to do with the Kwai app. I don’t have any type of account there. They took a video of me without my authorization and posted it on YouTube ads for Brazil,” he said.

The young woman had to restrict comments on social media profiles. Given the controversy, the Kwai app published a note in which it claims to have removed the content from circulation and contacted the young woman “to provide all the necessary support and apologize for what happened.”

Check the note of the Kwai app in full:

Kwai reinforces that it does not agree with offensive comments under any circumstances, such as what happened recently in the episode involving one of its ads. The platform reports that, as soon as it became aware of the case, it removed the content in question and the ad was blocked. He also added that he contacted the author of the content to provide all the necessary support and apologize for what happened. The company thanks its users for their mutual concern for the community they are part of and reaffirms its commitment to the continuous improvement of the content published on its platform, showing millions of people the fun side of life, every day. Finally, Kwai believes that humor can contribute to a happier life and, therefore, is committed to bringing it to users with quality, respect and safety.

Apparently, the video was taken from the Colombian’s profile on the social network TikTok without her knowing it, and used to promote the Kwai app in Brazil.

What did you think of the news? Were you a “victim” of the ad too? Tell your opinion in the comments!


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