Spotify buys rival Clubhouse and LinkedIn takes first steps in audio

After the media success of the social network Clubhouse – which celebrated its second anniversary two weeks ago – the technological giants all seem to want to follow the trend. After Facebook and Twitter (which even launched the Spaces audio chat area), and until Slack expressed an interest in following that path as well, Linkedin and Spotify are the latest confirmations that they will be working on an audio resource own.

“We are doing some initial testing to create a unique audio experience connected to professional identity,” says LinkedIn in a statement. “We are testing how we can take audio to other aspects of LinkedIn, such as events and groups, to give our users even more ways to connect,” they conclude.

About the Spotify, the music platform had already invested in podcast content and the bet now extends to real-time audio conversations with the purchase of Betty Labs, the company behind the sports audio application Locker Room.

As a result of the acquisition, the Locker Room will remain in live on the App Store, but will undergo changes, namely in the name. The company (Spotify) declares that it sees audio in real time as an ideal for content creators who aim to have a more direct connection with the public.

That had been indicated in a conversation between Facebook CEO Mark Zuckerberg and Spotify CEO Daniel Ek, who took place precisely at the Clubhouse two weeks ago and that Dinheiro Vivo heard – we talked about the topic in the following episode of the podcast Made in Tech:

Listen and subscribe at: Apple Podcasts | Spotify | Google | Castbox

Access all Made in Tech episodes (about cryptocurrencies; space exploration; Australia-Facebook war with an interview with the father of the Australian code; Clubhouse; science in the pandemic; digital taxes with Margrethe Vestager; distance learning): / made-in-tech

Speaking to The Verge, Gustav Söderström, director of research and development at Spotify, says that this feature will allow anyone to start conversations, not just verified users.

This means that the platform will compete directly with the rest of the live audio applications currently available on the market, including Twitter Spaces, Clubhouse and Discord (which will be in negotiations to be acquired by Microsoft for a value of $ 10 billion).

Although with details to be settled, Spotify says that some chat rooms may be free, but others are paid, as well as, there may even be a direct channel between real-time chats and podcasts, and these sessions can then be automatically distributed by the platform.

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