Casares says pandemic has hindered search for sponsor

In an exclusive interview with Müller, a former São Paulo player and commentator for TV Gazeta, President Julio Casares updated his search for a master sponsor. The main space on the shirt has been vacant since the club did not renew with Banco Inter.

According to Casares, São Paulo is holding frequent meetings with interested brands, but is looking for an alternative that is compatible with values ​​predetermined by the board.

“Our marketing area is holding two, three meetings a day, with several companies. Of course, the pandemic and the stoppage of the Paulista Championship decrease this intensity, but we are convinced that we will soon have a sponsor who values ​​our shirt” , said Casares.

“This sacred mantle cannot be just a Formula 1 uniform with several brands, without bringing added value. It can have several brands, but that value our budget and have a real value for our brand,” he added.

Casares also revealed that São Paulo has already rejected some proposals, claiming that the amount offered was not adequate.

“It is difficult to make a prediction, because it does not depend on our will. We function according to the crisis we are experiencing. The faster, the better. Within important values. We have already received proposals, but we think they are values ​​incompatible with ours. history “, finished.


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