The shoes, limited to 666 pairs, have various satanic references and even drops of human blood mixed in the red ink of the sole. Because they were created from a model of the sporting goods company, Nike decided to go to court against its commercialization.
According to the American magazine Hollywood Reporter, Nike called for a temporary halt to sales on the grounds that the association of satanic symbols could harm the brand. The action is directed at MSCHF Product Studio, a New York company specializing in special products with limited editions.
The New York company claims, in its defense, that sneakers are not “traditional shoes, but individually numbered works of art, sold to collectors for $ 1,018”, or about R $ 5,800.
Nike says that, even though it is an artistic object, it has evidence that many consumers have already stated that they will not buy branded products again because they think it is associated with Satanism.
The court decision, however, should have little effect, since all 666 pairs, with the exception of one, have already been sent to their buyers – the shoes sold out shortly after being announced by Lil Nas X. “There is no basis for a recall. They’re not doing it for the money, but for the message, “say MSCHF lawyers.
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