Som Livre was founded in 1969 with the initial objective of launching the tracks of Globo’s programs. During five decades the company grew, became one of the most important in Brazilian music and helped to reveal and build careers for artists like Djavan, Rita Lee and Novos Baianos.
Jorge Nóbrega, Globo’s chief executive, explained that the sale decision is part of a “detailed analysis of the strategic value of its assets, focusing on the businesses that best meet its main strategy”.
Currently, Som Livre has a cast of around 80 artists, which includes Marília Mendonça, Jorge & Mateus, Wesley Safadão, Lexa, Israel and Rodolffo, Dudu MC, Filipe Ret and Grupo Menos é Mais. The company also operates in music publishing, live music and digital distribution.
As the G1 showed, the Brazilian phonographic market has grown consistently in recent years and had a rise in 2020 that has not happened since the peak of CDs. The growth of 24.5% was highlighted in the last annual report of the International Federation of the Phonographic Industry.
In this market that calls the attention of the world, Som Livre is a highlight. With only national content, it is the third largest record label in Brazil today, behind the multinationals Sony and Universal and ahead of Warner Music.
Wesley Safadão, another artist with a contract with Sony Music – Photo: Romilson Sales / Disclosure
Sony Music Entertainment is a US company that belongs to the Japanese conglomerate Sony.
According to the American company, “Som Livre will become an independent creative center within Sony Music that will continue to hire, develop and promote its own cast of talent.” Marcelo Soares will continue as CEO of Som Livre.
The completion of the acquisition is subject to regulatory and closing conditions that include the approval of CADE (Administrative Council for Economic Defense).
‘Sound and profitable business’
Globo had already announced in November that it had started studies for the sale of Som Livre.
“Som Livre is an extremely solid and profitable business. Ten years ago, it made a big and successful change in its business model, migrating its investments to talent management, and transformed its brand into a great power in its segment, with acting on several platforms “, said Jorge Nóbrega in the communiqué in November.
Jorge Nóbrega explained in November that Globo has been carrying out a detailed analysis of the strategic value of its assets, focusing on the businesses that best serve its main strategy.
The executive stressed that the sale does not mean that music is no longer relevant in the company’s portfolio. He highlighted the coverage of festivals such as Rock in Rio and Lollapalooza, subscription channels, such as BIS and Multishow, and programs such as those of the family The Voice, TVZ, Música Boa ao Vivo and others.
Jorge Nóbrega said in a statement on Thursday: “We are very happy to have found at Sony a new home for Som Livre, a business that was built within Globo and has always been very dear to all of us. Som Livre has produced and released music with Globo for over half a century. , was an important chapter in the history of Globo. We wanted to ensure that this agreement preserved everything that Som Livre represents for Brazilians. Since the beginning of the conversations, we noticed a high level of professionalism, interest and respect from Sony Music, which made it the perfect combination for Som Livre. I wish Som Livre and Sony many more years of success “.
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