Ringnes reacts to Solo similarity – demands that Oslo beer be removed from store shelves

Ringnes reacts to Solo similarity – demands that Oslo beer be removed from store shelves
Ringnes reacts to Solo similarity – demands that Oslo beer be removed from store shelves
Back in 1934, the popular and traditional orange soda Solo was launched.

The brewery Oslo Brewing Company has in turn launched the beer «Oslo», and many will probably think that the beer’s logo is very similar to the famous logo of Solo.

That makes the brewery giant Ringnes, which owns the Solo brand, react. They have in fact asked Oslo Brewing Company to remove the product from store shelves and end production, reports NRK.

– Our experience is that this is a brand that creates close associations with Solo, and we think it is extra awkward that it is used since Solo is an alcohol-free product, which is aimed at many children, says communications manager in Ringnes, Nicolay Bruusgaard , to NRK.

In an e-mail to NRK, the brewery writes the following:

– Around Easter, there are so many products with flavoring with the taste of orange, and which are packed in orange packaging. It is quite unique for Norway and Scandinavia, and therefore something we wanted to use in this beer.

After NRK covered the case on Monday morning, one could find the beer on the brewery’s website. Just over nine o’clock on Monday morning, the beer was no longer to be found on the websites of the Oslo Brewing Company.

The duo behind the brewery is from the USA, but lives in Oslo.

Source

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