The consultant pointed out that Brazil is a large economy, with important natural resources and a set of entrepreneurs with a global and modern vision, but it has passed by a development process that positions it as a great global power, with a lack of “consensus on the strategy to develop and execute in the next 10 years”.
In order to evolve in this direction, António Bernardo defends that the South American nation, with 212 million inhabitants, must bet on an economic growth that promotes less inequality.
“Brazil has grown little and, therefore, is an economy that has to grow. The gross domestic product (GDP) per capita, which today is around 8,500 dollars, has to move quickly to 15 thousand dollars and, later, for 20 or 25 thousand, which is what Portugal has. It should be close to the values of a country in South and Central America, such as Chile, Uruguay, Panama, which are in the region of 15 thousand “, he said.
“However, it has to be a growth that promotes less inequality, which is a big problem in Brazil”, stressed the Portuguese.
Based on these two objectives, Brazil, presently chaired by Jair Bolsonaro, should launch a movement with the support of businessmen, scientists and political leaders to develop the “Re-imagine Brazil 2030” program, based on seven strategic axes, according to António Bernardo.
Increased competitiveness of the manufacturing industry; greater opening of the economy with rapid integration of global value chains; reduce the weight of the state and implement a ‘better state’; deepen the country’s presence in the sectors of the future; attraction of foreign investment of great added value; improving the quality of public services, such as health, education, security and justice; and tax, administrative and political reforms are the seven strategic axes designed by Roland Berger for Brazil.
For the consultant’s president, strengthening the manufacturing industry is fundamental in Brazil, because that is where “innovation takes place and where competitiveness can improve.”
The productivity of the Brazilian industry “affects competitiveness. In the last 20 years, the productivity of the industry grew 14%, which is very little. In the same period, countries like Korea grew 212%, Germany and USA 150% and, therefore, there is a need to increase productivity in general, but in the manufacturing industry in particular “, he detailed.
This increase in productivity occurs, according to Roland Berger, through the training of citizens and with investment in technology.
In the field of privatizations, António Bernardo considered that companies such as Petrobras, Correios, Eletrobras and Banco do Brasil are a priority, because they will result in revenues for the State, they can be better managed by the private sector and they will be a source of tax revenues, through the tax payment.
In addition, the expert indicated that privatizations are “indispensable”, because, “worldwide, not only in Brazil, public companies are always the target of possible corruption and misdeeds, and privatizations will clearly reduce that”.
Sustainability and environmental protection, sanitation, electric mobility, digitalization and artificial intelligence and cyber security are the “sectors of the future” that Brazil should bet on, counting on the Amazon, the largest tropical forest on the planet, as a heritage of great value for sustainable activities .
Speaking to Lusa, António Bernardo said that “sometimes Brazil does not manage international communication well”, which can cause problems.
Despite noting that international investors like the country, the expert believes that the “image that Brazil has been passing through, and the communication it has made, may not be the most effective”, especially in the environmental issue, something that he believes should be “perfect”.
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