But this year, what could have been a moment of relaxation has turned into a DR [discussão da relação] information sources with the press. And this is very important for the noble reader because, after all, it is you who are being deceived.
Changing the name of one of the biggest brands in one of the main global markets has immediate and increasingly potential consequences for the internet. Let’s assume that you are an investor or a stock trader. On Monday, 29, VW shares rose 4.7% because of a lie. How many readers in the world who interacted with the news and did business based on it will benefit or suffer?
Until the closing of this column, Volkswagen had not manifested itself through official media, which are the press releases. This is a channel that gives credibility to the information, offering guarantees to both the journalist and the audience. It has always been like that. Even the global media treated the decision to change the name to Voltswagen in the United States as true because it leaked a press release, a document that officializes the actions of a company for the press.
In social media, VW gave little importance to the negative repercussions and impacts in the real world, treating the matter as a marketing campaign that achieved its objectives. But, if it was a April Fool’s Day prank, why did all the channels on social media go back to the original nomenclature and the official websites in the United States also started to display the Volkswagen logo on April 1st? Was it a joke that didn’t even last until April Fool’s Day? This is not funny at all.
In the automotive world, what started as a joke has become tradition, especially in the United States and Europe. In 1950, on April 1, a photo of a bus with wings flying over the Place de la Concorde, in Paris, circulated. The image was published in several newspapers, which treated the news with suspicion.
Brands started running ads in newspapers and magazines telling funny and absurd lies. These marketing pieces were intended to attract the audience by sharpening the reader’s imagination. In 1996 BMW announced a new feature for its entire line of cars. An insect-deflecting screen, designed to keep the windshield free of them.
The coating applied to the glass was invisible to the naked eye and caused the insects to bounce off the window, “even at high speed”. The reader was invited to learn more about the technology by filling out a coupon with the following options: “I think flies stick to my windshield – almost never; sometimes; very often”.
Many had fun in 2013 with the world’s first vehicle haircut accessory, the HondaHAIR. A revolutionary system that was presented as follows: “Simple and efficient, it is a fun way to cut hair on the go. Using HondaVAC at Odyssey 2014, simply connect the haircut tool to the nozzle and let the powerful suction of HondaVAC take over control”.
There are many other jokes and Brazil even starred in one of them. In 1994, Opel launched a limited version of the Astra Copacabana in Europe on April 1. Adopting the theme of the World Cup, Opel was filled with items made for football fanatics: special carpets simulating Copacabana sand, benches covered with fabric that reproduce Maracanã grass and even a non-alcoholic caipirinhas distributor. Sensational.
But back to reality … There is nothing more necessary nowadays to treat lightly and amusingly a lie told on the 1st of April. It should have been like that in this pandemic 2021. So learn: using a lie outside of this context is fake news.
Very negative # 1. In the same week of playing with Voltswagen, Volkswagen, here in Brazil, was mentioned in a report by the Federal Public Ministry that deals with its participation in the repression during the military regime [1964-1985].
Very negative # 2. The automaker signed a conduct adjustment term last year recognizing its support for maintaining the military regime. In addition to the allocation of R $ 36.3 million to initiatives to promote human rights and to former workers imprisoned within the company, persecuted or tortured, VW has already published a statement on the facts in major newspapers on March 14.
Very negative # 3. The report begins with the following sentence: “I do not remember crying for the disappearance of democracy”. It was said by Carl Hahn, global sales director at the time of the dictatorship. He was president of the Volkswagen AG Group in Germany from 1982 to 1993.
Officer, sqn. On Instagram, VW published something that was interpreted as an official statement: “What started as an April 1 effort left the whole world in turmoil. It turns out that people are just as passionate about our heritage as we are about our electric future. So be it Voltswagen or Volkswagen, having people talking about electric steering and our ID.4 can only be a good thing “.
* Collaborated Marcos Rozen and Vicente Alessi, son
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