The new coronavirus pandemic and flight restrictions around the world have left many airline passengers homesick – and even abstinent from flying. The solution found by many airlines was to take special actions to attract this audience and increase revenue in times of crisis.
This week, the Japanese ANA (All Nippon Airways) promoted a lunch and dinner on board a Boeing 777 so that “passengers” could have the feeling of “flying” in first class or executive. The plane did not leave the ground, but the ticket price was high.
Each special event brought together about 60 people aboard the Boeing 777 parked at Tokyo’s Haneda airport (Japan). For the first class event, the ticket was 59,800 yen (R $ 3,100). In the case of business class, the ticket cost 29,800 yen (R $ 1,545).
Passengers were able to choose between three menu options in advance: Japanese food, Western meat menu or Western fish menu. The dishes included black cod with Kyoto miso, tofu and cooked meat; Wagyu steak with Kobe wine mustard; or sea bass and seafood bisque served with sake, plum wine or Krug champagne.
Despite the high price, the stock was a complete success. Tickets for first lunches and dinners sold out quickly. The airline plans to hold another 22 events in April.
The lunches and dinners on board the plane stopped are an opportunity for those who have always been curious to try the service offered by the airlines in first class and executive.
Although high, the value is still well below that charged by the company on a ticket for a real flight. A first-class ticket between Tokyo and Seatle (USA) at ANA costs US $ 12,300 (R $ 70,300), while on the executive the value reaches US $ 4,000 (R $ 22,800).
Economy class meals
The Japanese airline also has a much more affordable option for those who want to quench their longing for airplanes’ onboard service. In December, the company started selling meals served in economy class for customers to eat at home.
In just four months, 264 thousand meals were sold, which generated revenue of US $ 1.8 million (R $ 10.3 million) for the airline.
“Each time we put meals on our website, they are sold out in 45 minutes, on average. Some items were gone in 5 minutes, like sukiyaki beef and hamburger steak demi-glace sauce served with rice with butter and creamy scrambled eggs, ”said Rei Takeuchi, ANA representative to Forbes magazine.
The Japanese area is not the only one to sell meals from its in-flight service to increase revenue in times of crisis. Also this week, British Airways started selling kits with meals served in the first class of its planes. The difference is that the food does not arrive ready. The company sends the ingredients and recipes to the customer to prepare everything at home.
“Looking forward to the days when you can travel again? So why not recreate the magic of flying by cooking some of British Airways’ first class dishes in the comfort of your own home? ”Says the project announcement.
Anyone who wants to take a chance can choose from four menu options. Prices range between £ 80 (R $ 630) and £ 100 (R $ 790).
Flights to nowhere
Some airlines have even gone so far as to fly to nowhere. The intention was only to allow passengers to be able to kill the longing to fly. One of the pioneers was Australian Qantas.
The company conducted a scenic seven-hour flight that flew over the provinces of the Costa Dorada to the remote Outbacks. From the top, passengers were able to view famous national attractions, including Sydney Bay and the Great Barrier Reef. The jet flew low over some points of interest, including Uluru and Bondi beach.
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