The increase impacts the price of traditional Easter eggs, but despite this, the expectation of part of the sales sector is positive this year, even with the coronavirus pandemic. Research by the Federation of Chambers of Shopkeepers of the State of São Paulo points out that the São Paulo retail sector expects to grow 5%, when compared to last year.
The numbers are close to the 5.5% increase, already discounted inflation, expected for sales in supermarkets, according to Apas (Associação Paulista de Supermercados). “Compared to last year, supermarkets hope to sell up to 15% more. Although it is an optimistic forecast, the same period in 2020 brought a decrease of approximately 35% ”, says Maurício Stainoff, president of the federation.
In the Apas survey, eggs are even more expensive, with inflation inflation of 7%, taking into account production costs, which depends on the prices of cocoa, milk, electricity, labor and sugar, besides, it is of course, of the added value.
With that, the bet is on chocolate bars and candy boxes, which, despite rising 4.35%, were below the inflation of the last 12 months. “We are expecting less consumption, but with higher expenses. The basket will be more selected and we will have chocolate bars, candy boxes and Easter eggs among the chosen ones ”, says Thiago Berka, economist at Apas.
Research by the association highlights a decrease in orders for chocolate eggs above 750 kg and 1 kg, but an increase in orders for smaller eggs, up to 170 grams, and bars and boxes of chocolate.
Online sales must anchor business Expectations also revolve around online sales. “When there is a possibility, people will buy the chocolates in person, but sales of this item will be more driven by e-commerce,” says Marcel Solimeo, economist at ACSP (Associação Comercial de São Paulo).
The economist’s opinion is reinforced by Stainoff. “Sales in the digital environment and delivery are more present in people’s lives. This new way of buying, selling and delivering favors more organized companies ”, he highlights.
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