The increase in Easter basket prices was well above the IPCA – which went from 3.44% in the 12 months to March 2020 to 5.74% in the same ratio this year.
In total, 12 of the 14 items present in the basket showed high. Among the highlights are rice, which went from 9.63% at Easter last year to an increase of 60.79% this year. Another example is the onion, which dropped from a 15.86% drop in 2020 to a 50.9% increase this year, and the English potato, which dropped from a 28.93% drop to an advance of 27 , 82%.
The prices of eggs and cod were the only ones to decelerate in the period – but, even so, they represented an increase in prices. Eggs rose from 17.38% to 12.05%, while cod went from 13.35% to 7.28%.
According to the economist and coordinator of the IPC (Consumer Price Index) at FGV, André Braz, the arrival of the pandemic brought different factors that contributed to the increase in food prices.
“With the exchange rate variation, for example, imported products such as wine and olive oil are more expensive. Another thing that also influenced was the small harvest of rice last year in the face of increased demand, ”he said.
The surge in rice prices has been coming since last year and is the result of what the producers call the “perfect storm”. In addition to the increase in exports in 2020, Brazil’s greater search for rice – which started to eat more at home during the coronavirus pandemic – also makes it difficult to balance the relationship between supply and demand.
Another movement that can also influence the increase in prices is the change in shopping habits in supermarkets.
Due to social isolation, the Brazilian stopped making weekly or fortnightly purchases and started to make monthly purchases – also buying a greater volume of products each time he goes to the market.
“Another striking difference is that at Easter last year, many families had not yet been affected by unemployment and sales restrictions as this year,” said Braz.
For him, not even using creativity and replacing some products at supper on Sunday the consumer will be able to escape Easter inflation.
“The best solution is to buy products that are not from leading brands or even buy in advance and don’t leave it until the last minute. The fact is, you won’t be able to escape. Everything became more expensive ”, says Braz.
Chocolate industry produced 757 thousand tons in 2020
The latest survey by Abicab (Brazilian Association of the Chocolate, Peanut and Candy Industry) and KPMG pointed out that the sector produced 757 thousand tons of chocolates in 2020, a volume practically stable (0.05%) in relation to the previous year.
In all, Brazil exported 29.6 thousand tons of chocolates to 145 countries – a 3.7% increase in sales compared to 2019, which corresponds to a total value of US $ 100.6 million (R $ 579.9 million). The main destinations were Argentina, Paraguay and Uruguay.
For imports, the volume was 16 thousand tons, representing a value of US $ 114.2 million (R $ 658.3 million).
For Easter this year, the chocolate sector claims to be more prepared after the thud of 2020, when they were taken by surprise by the pandemic. Remodeled to the new normal, the segment promises products for all price ranges and a sales area much more prepared for the internet.
The president of Abicab, Ubiracy Fonsêca, had already affirmed to the sheet that part of the preparation came in anticipation of purchases from suppliers and the delivery of products to points of sale.
“We planned and did all the investment work in distribution channels, applications, online, marketplaces, drive-thru and WhatsApp, for example. In addition, as we did not have Carnival, we talked to the supermarkets to accept receiving the eggs before the traditional date, ”he said.
In 2020, the sector produced around 8,500 tons of eggs and Easter products. According to the association, the figures for 2021 are not yet consolidated, since the industries are still in the production process.
The chocolate sector still forecasts 11,665 temporary hires to meet the demand for the period this year, an increase of 4.8% compared to 2020.
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