The story of a woman who tried to resume dating her ex-partner via messages sent in transactions via PIX was highlighted by the president of the Brazilian Central Bank, Roberto Campos Neto, during an event in which he commented on the potential of new transaction platforms for values.
According to Campos Neto, this type of behavior, which led to a “viral fashion” on Twitter nicknamed “the pixsexuals”, where Xavecos were sent via messages attached to small transfers of value, is part of a future in which networks social and payment platforms will be mixed.
Download the Yahoo Mail app in less than 1 min and receive all your emails in one place
Follow Yahoo Finance on Google News
Campos Neto went so far as to describe the phenomenon as a “gold rush” because of its potential to cross a high volume of user data for commercial purposes.
“Society used a payment system as a messenger. This shows that society has this intrinsic demand to mix social media with payments and finance,” said the BC president.
The information is from Exame.
“I call it the gold rush. It’s basically bringing together three major strands: the content strand, the messaging strand and the payments strand,” he said. “It is a more important wedding that I see and that I think some people are not paying attention to.”
Betrayal and attempt to resume by PIX
The original post with the story was published by the young Matheus Siqueira, 21, and tells how a girl used the Pix system – of instant transfers of securities from the Central Bank – to send messages to her ex-boyfriend, Matheus’s cousin, after he blocked it on social media.
Unable to communicate with the ex, who according to Matheus discovered that he had been betrayed by his girlfriend, she turned to Pix.
The information is from Folha de S.Paulo.
It would then have sent a series of transfers to the ex, in the amount of R $ 0.01, together with messages with apologies appended. The Pix system allows the payer to include a message sent to the recipient when transferring.
In the messages that went viral on Twitter, Matheus tried to find out if there was any way to block the receipt of values from a specific person on Pix – which is not possible, according to the Central Bank.
To resolve, according to the boy told Folha, his cousin had to delete his cell phone registration as a transfer key.
Subscribe to the Yahoo Newsletter in 3 Minutes
Follow Yahoo Finance on Instagram, Facebook, Twitter e YouTube
Get the latest news delivered to your inbox
Follow us on social media networks