The brewery Heineken will redirect the investment of R $ 4.5 million, which would go to the Rock In Rio 2021, for the installation of four oxygen plants in Brazil and to assist more than 40 philanthropic hospitals amid the pandemic of the new coronavirus.
The partnership between the brewery and the National Bank for Economic and Social Development (BNDES) also provides for the purchase of cylinders, CPAPs (airway support devices) and individual protective equipment for frontline professionals. In all, R $ 9 million will be donated to the cause.
“It is a very difficult time for everyone and it requires a joint effort, public and private, for the country to face the situation and minimize impacts. Therefore, being a brand so valued by Brazilians, we could not fail to direct our efforts towards the which is a priority: people’s lives “, comments Maurício Giamellaro, CEO of the Heineken Group in Brazil, in a statement sent in advance to CNN Brasil Business.
The brewery continues to sponsor the festival in 2022, the sixth consecutive year present at the event.
According to Heineken, the partnership with the BNDES “is part of the institution’s project called ‘Saving Lives'”, which is “a matchfunding platform in which values donated by civil society or private institutions are doubled”. Among the project’s implementing partners are Sitawi, Bionexo, CMB and Ernest Young.
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