After a year of casual, comfortable clothing in pastel colors, customers are opting for floral print pieces, uplifting slogans and striking jewelry to work from home, now that optimism is returning to spring collections, designers and retailers told Reuters.
While comfortable, neutral clothing remains more popular than in a normal spring, retailers ranging from Neiman Marcus to Walmart and Macy’s reported increasing sales of bright, upbeat, loose-fitting fabrics or dresses for the first time since the pandemic began, as that buyers are preparing for a return to their usual life.
“We are seeing a return of occasion dresses and even wire bras,” Marie Ivanoff-Smith, fashion director at Nordstrom department store, told Reuters. “As it gets warmer and more people leave, we think people would want to show optimism and joy with prints and vibrant colors.”
So far, the demand for unpretentious floral prints has increased by 31% in Europe and 16% in USA compared to last year, according to Heuritech, a data company that analyzes millions of photos a day on social networks and catwalks.
But planning has never been more difficult than this year, as designers accustomed to completing projects with months, and sometimes years, in advance were forced to adjust collections and marketing to align with the fluctuating circumstances of the pandemic. coronavirus.
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