NRK TV and 113: – The emergency number must give way for NRK series

NRK’s ​​successful series “113” quickly became one of the country’s most popular TV programs last year. But now it may seem that the program has become more sought after than the emergency number 113. A quick Google search shows that the TV series is higher than the emergency number itself. Chief physician Mads Gilbert reacts to this. He participated in the first season of “113”.

– This is not good. We can not let reality series reveal such important emergency information to the public, says Gilbert to Dagbladet.

NRK’s ​​TV series reigns supreme when you google 113. The emergency number comes further down the page. Photo: Screenshot.

NRK's ​​TV series reigns supreme when you google 113. The emergency number comes further down the page. Photo: Screenshot.

NRK’s ​​TV series reigns supreme when you google 113. The emergency number comes further down the page. Photo: Screenshot.

NRK's ​​TV series reigns supreme when you google 113. The emergency number comes further down the page. Photo: Screenshot.

NRK’s ​​TV series reigns supreme when you google 113. The emergency number comes further down the page. Photo: Screenshot.

NRK must sort it out

Only after two links to NRK’s ​​series, and three direct links to selected episodes of «113», does Helsenorge.no come with its information about the emergency number 113:

“You can always call 113 if you think an illness or injury is serious. It’s not always easy to judge, but it’s important that you call anyway. “

BERGTAR: A sneak peek at season 2 of the NRK series «113». Video: NRK
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– Health Norway must of course come first, with these two important sentences. NRK must ensure that this is changed. A major problem in emergency medicine is that people wait too long and call too late. Now they have the fewest telephone directory where the emergency numbers are first, then it becomes all the more important that the emergency number and information to the public is at the top when searching online, says Gilbert.

Receives courtship letter after TV success

– Not our wish

Dagbladet has presented NRK with the criticism from Mads Gilbert. Tone Lein, program manager for the program department of NRK Nord-Norge, which makes «113», tells Dagbladet that she was aware of the top position.

– We have seen it, but it is not we who control what will be the order at Google. We try to make our content searchable on Google, so that the public will find what we create. But of course we have no wish for the program to come before Helsenorge’s information. But it is perhaps natural that the series comes so high when it is a popular series, says Lein to Dagbladet.

– Have you become too skilled with search engine optimization when the emergency number has to give way on Google?

– The health number should be at the top. When it comes to search engine optimization, I do not think we have become too good. For us, it is important that the audience finds our content in a simple way, Lein answers.

NRK plot: The power struggle is intensified

– NRK has greater authority

But how can it happen that NRK’s ​​reality series gets over the emergency number? SEO expert Roar Eriksen explains how this can happen through search engine optimization on Google.

SEO, or search engine optimization, is a technique used to get higher up in Google’s search results. If you want more visitors to your website, it can be useful to optimize the page – for 55 percent of all the world’s Internet traffic comes from Google’s “free listings”. In order to reach high on the search lists, it is important to know a lot about what Google pays the most for. Google measures you on over 200 different signals.

TOO BAD: SEO expert Roar Eriksen explains that Helsenorge is too poor in search engine optimization, and that they are therefore outcompeted by NRK. Photo: Private
TOO BAD: SEO expert Roar Eriksen explains that Helsenorge is too poor in search engine optimization, and that they are therefore outcompeted by NRK. Photo: Private
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– Why is NRK above Helsenorge’s emergency number information?

– This has a lot to do with the website’s authority, and NRK has much greater authority than Helsenorge. NRK has worked with optimization for many years. The structure, tagging and content analysis of NRK is better, and therefore means that their program “113” is above Helsenorge’s information about the emergency number, Eriksen explains to Dagbladet.

Dagbladet has contacted Google for a comment, but has not received a response to our inquiry.

Can ask NRK for help

He says that state and municipal institutions, such as Helsenorge, which is not in competition with anyone, often do poorly on Google searches. The Norwegian Directorate of Health’s page 113.no also comes under both NRK and Helsenorge when you google «113». In comparison, the police page for 112 only appears when you google the number, and correspondingly when you search for 110 for the fire service’s emergency alarm center.

– In reality, NRK is the competitor to the emergency number or Helsenorge in this case. The state and municipalities are not optimized well enough, because they do not think they are in competition with anyone. I have seen examples of brands having to buy their own brand in order to be able to look better on google, Eriksen continues.

In order for Helsenorge’s information to come up higher, Eriksen suggests that they can ask NRK for help.

– Helsenorge can ask NRK to link their 113 cases to Helsenorge’s information page where NRK writes about 113. This way they can get a higher ranking. Google measures you on over 200 signals that determine which position you reach. A good example is if some online newspapers write articles about mental health and suicide, then very often online newspapers link inside a fact box about where you can get help, says Eriksen.

Do not ask for help

Editor of Helsenorge.no, Henning Aarset, says that the website works continuously with search optimization. He says it is difficult for them to know at all times where Helsenorge.no is on Google, but believes that Mads Gilbert’s concern is important.

Reaching 113 quickly is of course critically important. Health care is widely used, and is becoming increasingly important for the population and health professionals. If you look at what people are actually looking for in content about 113 right now, it is first and foremost the NRK program they are looking for according to Google Trends. It also affects the result Google shows. The Norwegian Health Network does not control this. The most important thing is that people quickly find information about 113. We do what we can on our pages so that they can find this quickly, says Aarset to Dagbladet.

– Do you want to ask NRK for help, as Eriksen suggests?

– We have not been in dialogue with NRK. First and foremost, we must do what we can to improve search optimization on our own pages, and this is something we work on continuously, Eriksen answers.

– The worst I’ve been through

– Does not create problems

Tone Lein says that NRK was in contact with Helsenorge about the use of the program title.

– We have been in close dialogue with Helsenorge before we chose the title. We talked to them about whether it could be problematic for them that the program had the emergency number as a title. For their part, they believed that the program could lead to the number becoming more widely known, and that it would have a positive effect, she says.

The National Communications Authority (NKOM) is responsible for the emergency numbers in Norway. They tell Dagbladet that they were not aware that NRK’s ​​TV series reigned supreme as they google 113.

– Immediately we can not see that this creates problems or difficulties, but here the emergency services themselves will be able to assess this. In our opinion, the three emergency numbers have been well established in the Norwegian population for many years, says Inger Vollstad, section manager telephony and number in NKOM.

– Have you had conversations with NRK about the use of 113 as a program title?

– We have not been in contact with NRK about the program title, and probably think that it may be more natural if the emergency services themselves make such contact if they find it necessary. Basically, this TV series will be a good way to present parts of the ambulance service and at the same time also serve for public information – about 113, which is the emergency number for ambulance, and not 112, which is for police, and 110 for fire, says Vollstad.

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