The study, commissioned by the National Coffee Association (NCA), found that 58% of people in the U.S. had at least one coffee the day before the day they responded to the survey, versus 62% a year earlier.
The results, however, do not necessarily indicate a reduction in the volumes of coffee consumed in the USA, the largest global product market, since many people, working from home, consume more coffee than in the office work regime.
Large US coffee retailers recorded increases in total volumes sold during the pandemic.
It is not clear, however, whether these increases offset the drop in consumption away from home. The fact that coffee shops still operate with limitations may be one of the reasons for the drop in coffee consumption.
The survey stated that people are consuming the same amount of coffee in the morning as they always have, but that drinking in the afternoon – a habit often related to trips to coffee shops – has decreased by 4 percentage points.
“Coffee remains arguably America’s favorite beverage, even with the entire country in various stages of ‘lockdown’ and a sharp drop in the cafeteria audience this year,” said NCA President and CEO Bill Murray.
He expects consumption to increase in the coming months, as the country recovers from the coronavirus pandemic.
According to the survey, people remained divided over when they will feel comfortable leaving home for coffee, with 33% saying they are comfortable now and another 31% indicating they will not be comfortable until the pandemic is over. .
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