In the United States, TheScore Bet will become the fifth Official TOUR Betting Operator, and in Canada theScore Bet will become the first Official TOUR Betting Operator, pending the enactment of enabling legislation and regulations and receiving all approvals. necessary regulatory measures.
In addition, as part of this relationship with the Official 2021 Betting Operator, PGA TOUR will begin to incorporate daily odds updates from theScore Bet into TOUR’s live play-by-play audio, distributed via SiriusXM PGA TOUR Radio and digital platforms PGA TOUR.
In addition to this new integration, theScore Bet will have rights to advertise with PGA TOUR and its media partners and video content rights to enhance its golf offerings and coverage in the theScore and theScore Bet apps.
“PGA TOUR is focused on engaging sports fans and Score Media and Gaming is one of the global leaders in providing highly personalized sports scores, news, statistics and information on sports betting”Said Scott Warfield, Vice President of Games for PGA TOUR. “Taking advantage of theScore’s wide reach through this relationship will allow TOUR to engage fans in unique and creative ways.”
“PGA TOUR has been an innovative leader in the sports betting industry and we are excited to collaborate to enhance our integrated media and betting experience.”Said Aubrey Levy, Senior Vice President of Marketing and Content at theScore.
“PGA TOUR wants to leverage the media to create unique betting experiences and shares our view on the considerable potential of a regulated Canadian market. We are proud to partner with TOUR as an official betting operator across the US and Canada, as soon as legislation allows”Added Levy.
TheScore Bet is an immersive and holistic mobile sports betting offering that includes a wide range of pre-game and in-game bets on all major sports leagues and events, and a wide variety of bet types. The company offers a deeply personalized user experience that is truly unique in how it creates a unified media and betting ecosystem when combined with the theScore app.
This partnership is the latest in a series of progressive sports betting and industry-leading TOUR initiatives. Following the Supreme Court decision that overturned the Professional and Amateur Sport Protection Act (PASPA) in 2018, TOUR instituted a robust integrity program in collaboration with Genius Sports and later that year announced a global partnership with IMG ARENA to license your official live score data to betting operators worldwide.
The TOUR Official Betting Operator (OBO) category was launched in 2020 and the organization continues to develop its innovative GolfBet partnership with The Action Network.
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