“Today, the first television advertisements, including in Spanish, will begin broadcasting across the country to encourage Americans to get vaccinated as soon as they are eligible,” said the Health Department.
Under the premise “We can do this”, television commercials seek to increase confidence in vaccines with a “hopeful and unifying” message that each person can contribute to ending the pandemic.
In the United States, covid-19 has already killed more than 550,000 people since the first case of the disease announced on January 21, 2020.
“You lived the most difficult year, but you better than anyone now see a ray of hope,” says the warning in Spanish, starring a middle-aged Latin couple.
“When it is your turn, get the vaccine. Vaccines have proven to be safe and effective in clinical studies and can be obtained free of charge”, he continues, moving from black and white to colors after the injection.
The Health Department said it had allocated several million dollars to disseminate these messages to Hispanic, Black, Asian and Indian minorities.
The campaign will last until the end of April, it said in a statement.
Covid-19, the third leading cause of death in the United States last year after cardiovascular disease and cancer, mainly affected these communities.
The mortality rate for covid-19 was significantly higher among black people (151 deaths per 100,000 inhabitants), Hispanic (164) and indigenous (187), compared to white people (72), they reported on Wednesday the Centers for Disease Control and Prevention (CDC).
After a slow start in mid-December, the vaccination campaign in the United States gained momentum from the end of January, and President Joe Biden promised that 90% of American adults will be eligible for a vaccine before April 19.
Biden proposed to apply 200 million doses of the vaccine in his first 100 days of government, on April 30. The Democratic president’s goal is for Americans to be able to meet “in small groups” to celebrate Independence Day on July 4.
However, despite progress in mass vaccination, which now amounts to more than 150 million injected doses, the country is experiencing an increase in coronavirus cases, with about 900 daily deaths on average, according to health authorities.
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