Inter started its global expansion with the debut of Inter Shop in the United States. Residents and Americans can now access the site www.gointer.com, to buy on-line and win cashback. Interested parties, who do not need to be Inter customers, will have at their disposal major retail and industry brands such as Macy’s, Best Buy, Wish, AliExpress, HP, Alamo, Carter’s, among others.
As in Brazil, the difference will be the offer of the best cashbacks market, which will be deposited in dollars in the current account chosen by the consumer. The expectation is that in the coming months more countries will be able to access the shopping do Inter.
“With this step, we started our internationalization. For Inter there are no limits or physical barriers to simplify people’s lives. The time has come to present to other countries the advantages of our shopping and our model of cashback”, Explains the CEO of Inter Shop, Rodrigo Gouveia. “Our project is to add products from global partners to meet the diverse demands of people who seek to resolve day-to-day issues in a single app”, Complete.
Reinforcement in the USA – Silvia Blas, Business Developer, will be responsible for closely following the first steps on American soil, straight from Miami, Florida. The executive will act in the search for partnerships for the marketplace, in the analysis of new markets and potential businesses in the country. “We are facing a market with enormous potential to strengthen and develop new partnerships for the Inter Shop. The culture of cashback and coupons are very strong here, and Inter has everything to stand out in this market ”, says Silvia Blas.
With 25 years of experience in the corporate environment, dedicated to technology companies, such as Totvs, Stefanini and UOL Host, Silvia Blas has a degree in Business Administration from Fundação Mineira de Educação e Cultura (Fumec), with an MBA in Marketing from Instituto Brasileiro de Capital Markets (Ibmec).
Cashback – Still gaining space in Brazil, the cashback it has been used since the 1980s in the USA, originating from discount coupons. Here, according to the Cuponomia offerings portal, the modality generated more than R $ 1.5 billion in the first half of 2020. While worldwide, according to the 2020 Global Cashback Report, the global cash market cashback generates US $ 108 billion, of which e-commerce its main pillar.
At Inter, customers earn cashback on all purchases at the Inter Shop, full payment of the credit card bill and investments in funds. The money is deposited in the customer’s account to spend when, how and where they want, without the need to accumulate points or miles.
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