How did Emerson go from captain of the national team to an investor in the USA? – Fabrizio Gueratto – E-Investor

How did Emerson go from captain of the national team to an investor in the USA? – Fabrizio Gueratto – E-Investor
How did Emerson go from captain of the national team to an investor in the USA? – Fabrizio Gueratto – E-Investor
At the age of 44, Emerson Ferreira da Rosa, former captain of the Brazilian team, is part of the team of new Brazilian entrepreneurs in the American market.

The athlete was known for participating in three world cups, in addition to playing in seven clubs, both national and international. In 2009, Emerson left his sporting career after a series of injuries, but remained in the middle. However, in recent years he has become a partner at IBC, a consulting firm investments not exterior.

So, I decided to invite Emerson to a conversation for the channel 1Bilhão Educação Financeira. The ex-player said that during his career in the footballit was very complicated to reconcile other interests, because when you are in that mei, you end up focusing a lot only on sport, even though it is a career that ends very early.

First of all, I would like to know more about your trajectory until today. How did you get where you got?

People are used to looking at just that side of the story: the captain of the Brazilian team who played in some clubs known to the world. But, there are several situations that lead us to these opportunities to make a successful career.

In my training club, I told young people that there are many who want to be part of the Brazilian team and that 23 are called up every four years. Imagine the chances? They are very small. I was fortunate to participate in almost three world Cups. However, it is also necessary to know how to deal with a very treacherous career in every way.

Success sometimes gets in the way because we leave a life, most of the time, from a humble family and can reach success in a short time. People think it’s just the financial part, but no, the footballer gets to know himself before making money and, only after, he starts to earn something. I say that I am privileged because I had people throughout my career who helped me a lot and I knew how to listen to them before making any decisions.

We know that the captain is not necessarily the best player on the team. Do you consider yourself a really disciplined, centered, calm and focused person?

I think you mentioned all my characteristics, because I really am and I have always been a very disciplined guy. In addition, I have always understood my limits. So, I didn’t really feel the best, but I felt very important and that made my colleagues see that respect in me. This is something very important in a leader, the image of the one who motivates and leads. The main point is to know how to listen, because when you put yourself in the other’s shoes, you can help and each one has their own way of being and reacting. That was how I always thought within the Brazilian team or in the work environment. First, I have to sit down and listen because how am I going to help this person if I don’t know what’s going on with them?

We entrepreneurs have to deal with a carousel of emotions every day. But, going back to your career, more specifically the 2002 World Cup, how did you deal with the situation of being cut from the team?

I think there are things in life that happen and it has to be that way for us to see other situations. The world saw a captain cut and that was a shock for everyone.

It was for me too, especially at that moment. It took me a long time to get there, always with the dream of raising that cup. I didn’t have that possibility because of a displacement, however, that moment made me change my life. That’s when I saw things that, if I had won that world cup, I might be more unhappy today. When I was asked, I said little about this subject, but I had a very difficult separation, which ended in divorce.

I ended up seeing that this was not the life I wanted. As it is a very personal thing, people are left with the image of the unlucky person who lost the World Cup, but in fact I am grateful because it was the only way that I could see my life in a different way.

How was it to enter the business? How did you make this transition after leaving football?

I think the first decision was to stop playing. It is very complicated because I played 20 years as a professional and, when you see yourself, the body starts to weigh, the injuries arrive and you are no longer following. Only I still have at least 50 years of life ahead of me. I thought about what I was going to do and which way I was going to go.

Usually, the athlete remains in the area because that is what he knows. However, anyone who plays well or succeeds is not necessarily going to be an excellent coach. I continued in the sports field doing a few things. It was only afterwards that I started a great challenge in my life, which was to open a training club in my hometown, where I stayed for three years.

During that period, it was very good because I learned a lot, I broke my head a lot. You end up idealizing something, and when you are really going to do it, you find some surprises along the way. At the time, I started to surround myself with people who already have an experience, joining with everything that I have lived.

Now I want to understand how a player ended up in the American real estate market. What do you do today?

I arrived here USA doing something in the sports field. Before, I even wanted to understand a little more about American life, but I didn’t have much knowledge. I have always been very curious. When I arrived in the country, I started to find out about things and talk to people. When you get to another place, you need to adapt to life and understand how things work.

I went to see what could really give me a financial balance, what I could do to have a more solid job and provide that for my family. Then, I was invited by IBC, my partners today, to work as a real estate project and business consultant. A lot of people come to us to acquire goods here in the United States and we provide this advice.

For example, I have $ 1,000 to invest in the American market, what would you advise me to do?

First, we would have to talk. I have to understand a little bit about what your anxieties and expectations are. Selling dreams we know there is a lot out there. So I need to understand first what you have as your life goal.

For example, I am an aggressive person in the market and I want to invest because the Brazilian always wants this return very quickly. So I put R $ 100 and I want R $ 1,000 in 2 days. Only in the United States the market works in a different way. There are also some situations that can work to do this kind of thing. But, first you have to understand our client’s expectations, to really do an analysis. Analyze if you already invest in something and the type of investment you make.

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