According to Univisión, the company holds 60 percent of the country’s advertising market share aimed at the Hispanic population. There are about 60 million people of Hispanic origin in the USA, with Spanish being the second most spoken language.
“The launch of PrendeTV initiates a new phase of expansion of our dominant position in the dissemination of content over the internet to US Hispanics and to the video on demand market with advertising, in order to build our leadership as the largest content company and Spanish-language media in the USA, ”said those responsible for the new platform.
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